Social Media Marketing PDF
By:Stephan Dahl
Published on 2014-12-01 by SAGE
Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website.
This Book was ranked at 21 by Google Books for keyword Computers Technology Internet Social Media novel.
Book ID of Social Media Marketing's Books is jW3fAwAAQBAJ, Book which was written byStephan Dahlhave ETAG "LfqNwV0368U"
Book which was published by SAGE since 2014-12-01 have ISBNs, ISBN 13 Code is 9781473910690 and ISBN 10 Code is 1473910692
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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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